Watching with others, or co-watching as we call it, has proven to be one of the biggest hurdles our users face when picking what to watch. That's why we've decided to solve it. Let us show you how!

Introducing Co-Watching: What to Watch with Your Partner

Finding what to watch is often a daunting task. The vast amount of content available on streaming platforms can make it a real challenge, even when you're just looking for the perfect show or movie to match your own taste and mood. Adding a partner's or friend's preferences into the mix turns it into an extremely complex puzzle. Watching with others, or co-watching as we call it, has proven to be one of the biggest hurdles our users face when picking what to watch. That's why we've decided to solve it. Let us show you how!

What is Co-Watching?

We define co-watching as when you're actively watching with others – your co-watchers. When co-watching, the person picking the movie must juggle several factors to ensure their co-watcher(s) are happy and satisfied. It boils down to finding the perfect intersection between your taste and current mood and those of your co-watchers. It’s perhaps the only situation where “the more the merrier” doesn’t apply because the more co-watchers you add, the greater the challenge of finding something to watch becomes.


The Co-Watching Dilemma

We've all been there. It's Friday night, and you're excited to unwind on the sofa after a long week. You've been eyeing an epic action flick that just dropped, thinking it would be the perfect movie to watch tonight. But then it all comes crashing down when your co-watcher says, "not that one." You're left flustered, facing a tough choice: try to convince your co-watcher that it's worth watching and risk getting into a huge fight, or start scrolling through the endless options. 

Hoping for some guidance, you ask them what they're in the mood for. "Just pick something," they reply. The worst possible outcome. Now, you're stuck endlessly scrolling through all your streaming platforms trying to find "something" to watch. Good luck.

Now, imagine a different scenario: what if you could let someone else pick? Someone who knows what you and your co-watcher are in the mood for, combining both your tastes and current situation to find that perfect "something" to watch. In other words, you'd be off the hook. Wouldn't that be sweet?

A picture of the Hint Co-watching feature Home screen and playlist screen.
Discover a new way of finding what to watch with your co-watcher

Introducing the Hint Co-Watching Feature

We understand how frustrating this experience can be, and that's why we've developed a feature within our app designed to take the stress out of co-watching. By leveraging our advanced algorithms and editorial wizz, our Co-watching feature can suggest movies and TV-shows that perfectly match the combined tastes and moods of all your co-watchers. This means no more endless scrolling on streaming platforms, no more disagreements, and no more settling for just “something.”

Our Co-watching solution works by analyzing your viewing history, preferences, and current mood, along with those of your co-watchers. It’s here we find the perfect crossover between different tastes and moods, and explore the options best suited for all. 

Let’s go back to that Friday night, but this time with the Hint Co-watching feature at our disposal. You throw yourself back onto that sofa with a grin on your face. You know it’s time to relax with a great movie or two, and you’re not worried about yesterday’s complex puzzle of finding what to watch with your partner or family. Instead of debating or endlessly scrolling, you open a curated list of movies and TV-shows that align with everyone’s tastes. Whether you're in the mood for a light-hearted comedy, an intense drama, or something adventurous, the Hint Co-watching feature will get you what you need. Just like that.

Feeling the vibes and want to explore more options? No problemo! Once you connect your Hint account with your co-watchers’, you'll be able to discover new genres and films you might not have considered before, expanding your viewing horizons. Plus, the time saved can be spent actually enjoying the movie or show rather than searching for it.

A picture showing how to get started using the Hint Co-watching feature
It's easy to get started - download the app, invite, get busy exploring Co-watching!



The next time you're faced with the daunting task of finding something to watch when co-watching, remember that you don't have to do it alone. Let us take care of the hard work, so you can sit back, relax, and enjoy each other's company in front of a stellar streaming recommendation. Download the app and make sure to grab our Early Bird offer for Premium, a once in a lifetime offer to access the Co-Watching feature. Happy Co-watching!
Click here to download the app

* The app is currently only available in Sweden

We’re soon launching in other countries – let us know where you’re from and we might be dropping the Hint app in your country very soon. Sign up by clicking the link below.
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